From the reporting and analytics data foundation to pricing and trade spend management, here's exactly what you get and how it works.
The end-to-end wholesale reporting and analytics foundation
Most beverage alcohol suppliers are managing their wholesale data the same way they have for years by logging into your depletions feed, exporting to Excel, pulling from their ERP separately, and spending most of a week building a report that answers a question someone asked days ago.
DataBacon Core eliminates that cycle. The data is cleaned, connected, and ready. Your team spends time on decisions, not data assembly.
By connecting your depletion data and your ERP (optional), DataBacon polishes and structures everything to supply a single, query-able data source for any reporting tools you currently employ, including Power BI.
There are no servers to provision, no engineers to hire, no long implementation project. Most clients are up and running in a week or less.
Complete pricing, DA, and trade spend visibility
Most suppliers write deals expecting certain prices and depletion allowance (DA) rates to flow through the market but have no reliable way of knowing if that is really happening. Price deviations go unnoticed. DA activity is opaque until an invoice arrives.
DataBacon Pricing is where trade spend stops being a mystery by giving commercial teams a live view of how their deals are performing and the data they need to have better conversations with distributors.
Suppliers build their deal structure and price grids inside the platform, and DataBacon Pricing matches actual depletion activity against those terms in real time. The result is a live view of how deals are performing in each market before the invoice conversation ever starts.
Requires an active CORE subscription.
No. Core stands on its own as your reporting and analytics data foundation. Pricing is an add-on layer for suppliers who want deal management and trade spend visibility on top of it, and it requires an active Core subscription to run.
DataBacon Core connects your depletions data out of the box, with Business Central available as an ERP add-on. Other ERPs and data sources can be discussed based on what your business runs on
Most clients are connected and seeing clean data within a week, often less. There are no servers to provision and no engineers to hire on your end.
No. DataBacon Core delivers clean, structured data to whatever you already use, including Power BI, Tableau, Jet, Cosmos, or CSV and Excel export. DataBacon is the foundation those tools connect to, not a replacement for them.
Every distributor and product is tracked with a permanent ID that holds up through mergers, rebrands, and vintage rollovers, so your data stays connected even as the details underneath it shift.
Both are on the roadmap and build on the same foundation Core and Pricing already establish. Details and pricing will be shared ahead of launch.
